--- title: Knowledge base | Kacper Gugała description: The CEO of Partnerplace. image: https://partnerplace.io/hubfs/Partnerplace-hero.png --- [![Partnerplace](https://partnerplace.io/hs-fs/hubfs/Color%20logo%20-%20no%20background-1.png?width=3163&height=638&name=Color%20logo%20-%20no%20background-1.png "Partnerplace")](https://partnerplace.io) [![Partnerplace](https://partnerplace.io/hs-fs/hubfs/Color%20logo%20-%20no%20background-1.png?width=3163&height=638&name=Color%20logo%20-%20no%20background-1.png "Partnerplace")](https://partnerplace.io) - [Features](https://partnerplace.io/core-modules) - [Core modules](https://partnerplace.io/core-modules) - [Addon - Partner discovery](https://partnerplace.io/partner-discovery) - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot) - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module) - [Addon - File repository](https://partnerplace.io/file-sharing) - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing) - [Addon - Reports](https://partnerplace.io/reports) - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory) - [Industries](https://partnerplace.io/partnerships-for-software-vendors) - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors) - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies) - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies) - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses) - [Services](https://partnerplace.io/partnership-mentoring) - [Partnership mentoring](https://partnerplace.io/partnership-mentoring) - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager) - [Resources](https://partnerplace.io/knowledge-base) - [Knowledge base](https://partnerplace.io/knowledge-base) - [Roadmap](https://features.partnerplace.io/roadmap/status) - [Changelog](https://features.partnerplace.io/changelog) [Login](https://app.partnerplace.io/) [Start for free](https://app.partnerplace.io/join-us) [Start a free trial](https://calendly.com/gugala/40min) [Free trial](https://app.partnerplace.io/join-us) - [Features](https://partnerplace.io/core-modules) - [Core modules](https://partnerplace.io/core-modules) - [Addon - Partner discovery](https://partnerplace.io/partner-discovery) - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot) - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module) - [Addon - File repository](https://partnerplace.io/file-sharing) - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing) - [Addon - Reports](https://partnerplace.io/reports) - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory) - [Industries](https://partnerplace.io/partnerships-for-software-vendors) - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors) - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies) - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies) - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses) - [Services](https://partnerplace.io/partnership-mentoring) - [Partnership mentoring](https://partnerplace.io/partnership-mentoring) - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager) - [Resources](https://partnerplace.io/knowledge-base) - [Knowledge base](https://partnerplace.io/knowledge-base) - [Roadmap](https://features.partnerplace.io/roadmap/status) - [Changelog](https://features.partnerplace.io/changelog) [Talk to a consultant](https://webforms.pipedrive.com/f/6cmpdTIjEc2ztqlBPdFsg8sEWbzR44EtzokA4UPLQk4ERZr8Vd5MXp9zf7ahYDJQob) [Start a free trial](https://app.partnerplace.io/join-us) ![Kacper Gugała](https://partnerplace.io/hs-fs/hubfs/kacper_gugala.jpeg?width=170&height=170&name=kacper_gugala.jpeg) # Kacper Gugała The CEO of Partnerplace. ## Posts by Kacper Gugała ## [10 best PRM software solutions out there for 2026](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jul 27, 2026 9:45:00 AM [![Partner education](https://partnerplace.io/hubfs/partner_education.jpg)](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026) The partner ecosystem continues to serve as a major engine for revenue growth in B2B markets . As companies shift from direct sales to collaborative go-to-market strategies, adopting a modern Partner Relationship Management (PRM) system is essential for streamlining operations, maximi … [Read Story](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026) Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy) ## [Top features to look for in Partner Relationship Management tools](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Feb 25, 2026 3:52:17 AM [![Partner connection](https://partnerplace.io/hubfs/Projekt%20bez%20nazwy%20(3).png)](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools) How do you scale a partner ecosystem without drowning in spreadsheets and email threads? The answer lies in a PRM tool that consolidates deal registration, automated onboarding, and real-time data into one intuitive platform. By centralizing these functions, we help you eliminate oper … [Read Story](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools) Topics: [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy) ## [Mastering partner onboarding: a comprehensive framework for channel success](https://partnerplace.io/knowledge-base/mastering-partner-onboarding-a-comprehensive-framework-for-channel-success) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jan 2, 2026 4:47:01 AM [![Mastering partner onboarding: a comprehensive framework for channel success](https://partnerplace.io/hubfs/Zrzut%20ekranu%202026-01-2%20o%2010.46.11.png)](https://partnerplace.io/knowledge-base/mastering-partner-onboarding-a-comprehensive-framework-for-channel-success) Partner onboarding is the process of ramping up new partners so they become productive, aligned, and fully integrated into your business ecosystem. Done well, onboarding is not an administrative hurdle or a one-off welcome call—it is a revenue acceleration strategy. Making sure that y … [Read Story](https://partnerplace.io/knowledge-base/mastering-partner-onboarding-a-comprehensive-framework-for-channel-success) Topics: [partner onboarding](https://partnerplace.io/knowledge-base/tag/partner-onboarding) ## [Ideal partner training: how to scale your onboarding effectively](https://partnerplace.io/knowledge-base/ideal-partner-training-how-to-scale-your-onboarding-effectively) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Feb 20, 2025 7:15:04 AM [![Partner education](https://partnerplace.io/hubfs/partner_education.jpg)](https://partnerplace.io/knowledge-base/ideal-partner-training-how-to-scale-your-onboarding-effectively) Over the past year, I had the opportunity to meet and engage with more than 200 Partner Managers. Through these conversations, I gained valuable insights into their strategies—especially when it comes to training partners effectively. [Read Story](https://partnerplace.io/knowledge-base/ideal-partner-training-how-to-scale-your-onboarding-effectively) Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [partner education](https://partnerplace.io/knowledge-base/tag/partner-education) ## [Transform your customer base into a revenue-generating referral network in 60 minutes!](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Nov 29, 2024 9:19:57 AM [![Partnerplace referrals](https://partnerplace.io/hubfs/referrals.jpg)](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes) Recent Harvard Business Review research reveals a compelling truth about referral marketing: it's not just effective—it's contagious. When satisfied customers become advocates, they generate 30-57% more new business and are 21% more likely to refer others themselves. Yet, most busines … [Read Story](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes) Topics: [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy) [referrals](https://partnerplace.io/knowledge-base/tag/referrals) ## [Mass communication features for Partnership Management](https://partnerplace.io/knowledge-base/mass-communication-features-for-partnership-management) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Sep 17, 2024 4:40:46 PM [![Partner messages](https://partnerplace.io/hubfs/post.jpg)](https://partnerplace.io/knowledge-base/mass-communication-features-for-partnership-management) When we rolled out the new mass communication feature, I was surprised at how many users simply acknowledged it and moved on during the demos. In my opinion this feature is a game-changer for managing partnerships at scale, and it deserves a closer look. In this article, I’ll explain … [Read Story](https://partnerplace.io/knowledge-base/mass-communication-features-for-partnership-management) Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [partnerplace modules](https://partnerplace.io/knowledge-base/tag/partnerplace-modules) ## [10 automations for improved partnership management](https://partnerplace.io/knowledge-base/10-automations-for-improved-partnership-management) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Sep 6, 2024 5:37:45 AM [![Automation example](https://partnerplace.io/hubfs/automation.jpg)](https://partnerplace.io/knowledge-base/10-automations-for-improved-partnership-management) Partnership management is a complicated process requiring precision, commitment and permanent supervision. In the digitisation era, it is essential that you use tools that not only facilitate your daily work but also help you to achieve better results. Automation has become a key to s … [Read Story](https://partnerplace.io/knowledge-base/10-automations-for-improved-partnership-management) ## [Supercharge your partner ecosystem with Partnerplace Integrations](https://partnerplace.io/knowledge-base/supercharge-your-partner-ecosystem-with-partnerplace-integrations) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Aug 12, 2024 6:21:47 AM [![Supercharge your partner ecosystem with Partnerplace Integrations](https://partnerplace.io/hubfs/integrations%20partnerplace.webp)](https://partnerplace.io/knowledge-base/supercharge-your-partner-ecosystem-with-partnerplace-integrations) In today's interconnected business landscape, the power of partnerships cannot be overstated. But managing these partnerships effectively requires more than just good intentions – it demands seamless integration of data and processes across your entire tech stack. [Read Story](https://partnerplace.io/knowledge-base/supercharge-your-partner-ecosystem-with-partnerplace-integrations) Topics: [partnerplace modules](https://partnerplace.io/knowledge-base/tag/partnerplace-modules) [integrations](https://partnerplace.io/knowledge-base/tag/integrations) ## [Partnership agreement – 8 things you should not forget | Partnerplace](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Aug 8, 2024 4:09:55 AM [![partnership agreement](https://partnerplace.io/hubfs/partnership_agreement.jpg)](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace) Are you building a network of partners that support the growth of your business? A well-thought-out agreement is a must. If a partnership is to be fruitful, its conditions should be clearly established and confirmed in writing. What should be the details of the agreement with your par … [Read Story](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace) Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy) ## [40 Channel facts, every Partnership Manager should know](https://partnerplace.io/knowledge-base/40-interesting-partnership-facts-every-partnership-manager-should-know) by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jun 27, 2024 4:46:10 PM [![partnership statistics](https://partnerplace.io/hubfs/statistics.jpg)](https://partnerplace.io/knowledge-base/40-interesting-partnership-facts-every-partnership-manager-should-know) The world is ready for more partnerships! In the dynamic world of B2B, strategic partnerships and alliances are essential for growth and success. Whether you manage partnerships through a platform like Partnerplace or are building your business ecosystem, understanding key industry me … [Read Story](https://partnerplace.io/knowledge-base/40-interesting-partnership-facts-every-partnership-manager-should-know) Topics: [partnership statistics](https://partnerplace.io/knowledge-base/tag/partnership-statistics) [1](https://partnerplace.io/knowledge-base/author/kacper-gugała/page/1) [2](https://partnerplace.io/knowledge-base/author/kacper-gugała/page/2) [3](https://partnerplace.io/knowledge-base/author/kacper-gugała/page/3) - Recent - Topics - Archive Recent Topics - [Partner Management (9)](https://partnerplace.io/knowledge-base/tag/partner-management) - [channel strategy (7)](https://partnerplace.io/knowledge-base/tag/channel-strategy) - [partnerplace modules (2)](https://partnerplace.io/knowledge-base/tag/partnerplace-modules) - [KPI (1)](https://partnerplace.io/knowledge-base/tag/kpi) - [Market Development Funds (1)](https://partnerplace.io/knowledge-base/tag/market-development-funds) - [Partner Pro (1)](https://partnerplace.io/knowledge-base/tag/partner-pro) - [integrations (1)](https://partnerplace.io/knowledge-base/tag/integrations) - [partner education (1)](https://partnerplace.io/knowledge-base/tag/partner-education) - [partner onboarding (1)](https://partnerplace.io/knowledge-base/tag/partner-onboarding) - [partner prospecting (1)](https://partnerplace.io/knowledge-base/tag/partner-prospecting) - [partnership glossary (1)](https://partnerplace.io/knowledge-base/tag/partnership-glossary) - [partnership statistics (1)](https://partnerplace.io/knowledge-base/tag/partnership-statistics) - [referrals (1)](https://partnerplace.io/knowledge-base/tag/referrals) - [strategic partnerships (1)](https://partnerplace.io/knowledge-base/tag/strategic-partnerships) See all Archive - [February 2026 (1)](https://partnerplace.io/knowledge-base/archive/2026/02) - [January 2026 (1)](https://partnerplace.io/knowledge-base/archive/2026/01) - [December 2025 (1)](https://partnerplace.io/knowledge-base/archive/2025/12) - [February 2025 (1)](https://partnerplace.io/knowledge-base/archive/2025/02) - [November 2024 (1)](https://partnerplace.io/knowledge-base/archive/2024/11) - [September 2024 (2)](https://partnerplace.io/knowledge-base/archive/2024/09) - [August 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/08) - [June 2024 (4)](https://partnerplace.io/knowledge-base/archive/2024/06) - [April 2024 (2)](https://partnerplace.io/knowledge-base/archive/2024/04) - [March 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/03) - [February 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/02) - [January 2024 (1)](https://partnerplace.io/knowledge-base/archive/2024/01) See all 2026, Partnerplace Sp. z o.o. 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