How marketing agencies structure partnerships?
Imagine this: a marketing agency starts getting a steady stream of passive leads, all thanks to their partners. By collaborating with a few dozen companies, they've managed to build a network that continually drives new business their way. This isn't a rare story—many marketing agencies thrive on the power of partnerships.
Who are marketing agencies partnering with?
Marketing agencies often team up with non-competitive services like software houses. They also collaborate with other marketing teams specializing in different areas. For example, an SEO agency might partner with a performance marketing firm. These partnerships help each agency offer comprehensive solutions without stepping into each other’s expertise.
Did you know?
GoPro's and Redbull's partnership with Felix Baumgartner jumping from a ballon from space broke 3 world records and was viewed live by 8 milion people?
How marketing agencies benefit from partnerships
These partnerships are a two-way street. Both parties promote each other and share leads, creating a symbiotic relationship. Joint marketing activities, such as co-authoring a report or an online publication, further solidify these bonds. By working together, they enhance their visibility and credibility, leading to more business for everyone involved.
Spotlight: Selected features for marketing agencies
2-way leads
Both you and your partner can add leads through the system while keeping a system of record to keep everything transparent.
Adding leads without logging in
You can't expect your partners to always log in to the system. This is why having an external lead form that you can bookmark can be so beneficial.
Easy enablement
You need a way to quickly explain to your partners why you are the best for the job and what they can get from it. Especially when operating at scale. What about a general file repository for partners?