---
title: Partnerships for marketing agencies | Partnerplace
description: How do marketing agencies build partnerships? Which PRM features are important to them? How other companies achieved success in channel sales?
image: https://partnerplace.io/hubfs/marketing%20agencies.jpg
---

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- [Features](https://partnerplace.io/core-modules)
    - [Core modules](https://partnerplace.io/core-modules)
    - [Addon - Partner discovery](https://partnerplace.io/partner-discovery)
    - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot)
    - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module)
    - [Addon - File repository](https://partnerplace.io/file-sharing)
    - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing)
    - [Addon - Reports](https://partnerplace.io/reports)
    - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory)
- [Industries](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies)
    - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies)
    - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses)
- [Services](https://partnerplace.io/partnership-mentoring)
    - [Partnership mentoring](https://partnerplace.io/partnership-mentoring)
    - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager)
- [Resources](https://partnerplace.io/knowledge-base)
    - [Knowledge base](https://partnerplace.io/knowledge-base)
    - [Roadmap](https://features.partnerplace.io/roadmap/status)
    - [Changelog](https://features.partnerplace.io/changelog)

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- [Features](https://partnerplace.io/core-modules)
  
  
  
  
  
  
  
  
  
    - [Core modules](https://partnerplace.io/core-modules)
    - [Addon - Partner discovery](https://partnerplace.io/partner-discovery)
    - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot)
    - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module)
    - [Addon - File repository](https://partnerplace.io/file-sharing)
    - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing)
    - [Addon - Reports](https://partnerplace.io/reports)
    - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory)
- [Industries](https://partnerplace.io/partnerships-for-software-vendors)
  
  
  
  
  
  
  
  
  
    - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies)
    - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies)
    - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses)
- [Services](https://partnerplace.io/partnership-mentoring)
  
  
  
  
  
  
  
  
  
    - [Partnership mentoring](https://partnerplace.io/partnership-mentoring)
    - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager)
- [Resources](https://partnerplace.io/knowledge-base)
  
  
  
  
  
  
  
  
  
    - [Knowledge base](https://partnerplace.io/knowledge-base)
    - [Roadmap](https://features.partnerplace.io/roadmap/status)
    - [Changelog](https://features.partnerplace.io/changelog)

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![marketng_agency](https://partnerplace.io/hs-fs/hubfs/marketng_agency.png?width=1012&height=1516&name=marketng_agency.png)

# How marketing agencies structure partnerships?

Imagine this: a marketing agency starts getting a steady stream of passive leads, all thanks to their partners. By collaborating with **a few dozen companies**, they've managed to build a network that continually drives new business their way. This isn't a rare story—many marketing agencies thrive on the power of partnerships.

## Who are marketing agencies partnering with?

Marketing agencies often team up with **non-competitive services like software houses.** They also collaborate with other marketing teams specializing in different areas. For example, an SEO agency might partner with a performance marketing firm. These partnerships help each agency offer comprehensive solutions without stepping into each other’s expertise.

### Did you know?

GoPro's and Redbull's partnership with Felix Baumgartner jumping from a ballon from space broke 3 world records and was viewed live by 8 milion people?

#### How marketing agencies benefit from partnerships

These partnerships are a two-way street. Both parties promote each other and share leads, creating a symbiotic relationship. Joint marketing activities, such as co-authoring a report or an online publication, further solidify these bonds. **By working together, they enhance their visibility and credibility, leading to more business for everyone involved.**

### [Start your success story with Partnerplace](https://webforms.pipedrive.com/f/6cmpdTIjEc2ztqlBPdFsg8sEWbzR44EtzokA4UPLQk4ERZr8Vd5MXp9zf7ahYDJQob) <https://partnerplace.io/schedule-a-demo?hsLang=en>

## Spotlight: Selected features for marketing agencies

#### 2-way leads

Both you and your partner can add leads through the system while keeping a system of record to keep everything transparent.

#### Adding leads without logging in

You can't expect your partners to always log in to the system. This is why having an external lead form that you can bookmark can be so beneficial.

#### Easy enablement

You need a way to quickly explain to your partners why you are the best for the job and what they can get from it. Especially when operating at scale. What about a general file repository for partners?

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