40 Channel facts, every Partnership Manager should know
by Kacper Gugała on Jun 27, 2024 4:46:10 PM
The world is ready for more partnerships! In the dynamic world of B2B, strategic partnerships and alliances are essential for growth and success. Whether you manage partnerships through a platform like Partnerplace or are building your business ecosystem, understanding key industry me …
Effective partner onboarding: Exploring your options
by Kacper Gugała on Jun 26, 2024 5:42:42 PM
Partner onboarding process When welcoming a new partner into your channel, providing the right guidance is crucial for them to become a productive member of your network. It’s unrealistic to expect a new company, even one with a basic understanding of your product and its advantages, …
Partnership dilemmas: solutions and strategies for growth
by Kacper Gugała on Jun 13, 2024 5:07:31 PM
In the world of business, partnerships can be both a source of strength and a fountain of frustration. The complexity of merging two distinct entities with their own visions, cultures, and goals brings about an intricate dance of collaboration. In this crucible, dilemmas are born.
Channel sales 101: A guide to building a successful sales channel
by Kacper Gugała on Jun 5, 2024 5:29:19 PM
Imagine empowering a network of partners to boost your product's market reach. That's the allure of channel sales—a strategy that can elevate businesses to new heights. Understanding this pivotal concept is crucial for tapping into new markets as the sales landscape evolves.
Building strong strategic partnerships: tips & techniques for success
by Kacper Gugała on Apr 26, 2024 11:20:07 AM
Finding the right partner can propel your company to new heights. Strategic partnerships go beyond handshakes—they're key drivers of growth, innovation, and market expansion. From tech giants teaming up, to small enterprises finding their niche, strategic partnerships shape today's bu …
VAR, MSP, ISV, SI: Decoding the Alphabet Soup of IT Channel Partners
by Kacper Gugała on Apr 18, 2024 3:32:01 PM
The acronyms VAR, MSP, ISV, and SI get tossed around like confetti in partnership conversations. Just recently, I was attending an online conference where I can only imagine a newbie would be extremely lost, as each second sentence contained one of these terms.
Uncovering partnership KPI’s
by Kacper Gugała on Mar 29, 2024 9:51:08 AM
Discovering which metrics to use for partnerships is integral to success in this domain. It involves monitoring channel growth, identifying effective strategies, and determining where to focus your efforts. Even if your superior doesn’t request data, examining it can significantly enh …
A guide to the Partner Manager's core responsibilities
by Kacper Gugała on Mar 13, 2024 10:35:10 AM
Are you just starting out as a Partner Manager? Are you looking to become one? Regardless, even for experienced professionals, it is sometimes easy to forget how a role can be different in each company. Let’s look at the broad spectrum of responsibilities of a Partner Manager within a …
Funding Success: Elevate Your Business with Market Development Funds
by Kacper Gugała on Mar 7, 2024 10:26:19 AM
Being a Partner Manager comes with a toolkit of strategies to foster partnership growth. From expanding networks with new partners to setting quarterly or yearly goals, educating partners to increase the chance of landing a successful deal, and collaborating on co-marketing activities …
Partner prospecting: The art of finding and building alliances
by Kacper Gugała on Feb 29, 2024 9:03:48 AM
No matter how big your partner network is, the goal is always to make it even larger—sometimes to boost your chances of success, other times to explore new territories or industries. Let's dive into ways to structure this process and outline the steps to achieve success.