Partner prospecting: The art of finding and building alliances
by Kacper Gugała on Feb 29, 2024 9:03:48 AM
No matter how big your partner network is, the goal is always to make it even larger—sometimes to boost your chances of success, other times to explore new territories or industries. Let's dive into ways to structure this process and outline the steps to achieve success.
Mastering Partnerships: CRM vs. PRM
by Kacper Gugała on Feb 22, 2024 9:30:32 AM
In the past few months, about 10% of the individuals I've crossed paths with have been diving into partnerships within their CRM system. Interestingly, some are a bit cautious about venturing into a dedicated partnership management system – concerns include costs, implementation chall …
Strategic Partner Management: Understanding and Nurturing Different Partner Types
by Kacper Gugała on Feb 16, 2024 6:00:01 AM
As a Partner Manager, your primary responsibility is to cultivate the partnership network and optimize the Return on Investment generated from these collaborations. In theory, it seems simple, but once you start doing it, you might notice that there are always too many tasks to handle …