---
title: Knowledge base | channel strategy
description: channel strategy | Our knowledge base of partnership related content.
image: https://partnerplace.io/hubfs/Partnerplace-hero.png
---

[![Partnerplace](https://partnerplace.io/hs-fs/hubfs/Color%20logo%20-%20no%20background-1.png?width=3163&height=638&name=Color%20logo%20-%20no%20background-1.png "Partnerplace")](https://partnerplace.io)

[![Partnerplace](https://partnerplace.io/hs-fs/hubfs/Color%20logo%20-%20no%20background-1.png?width=3163&height=638&name=Color%20logo%20-%20no%20background-1.png "Partnerplace")](https://partnerplace.io)

- [Features](https://partnerplace.io/core-modules)
    - [Core modules](https://partnerplace.io/core-modules)
    - [Addon - Partner discovery](https://partnerplace.io/partner-discovery)
    - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot)
    - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module)
    - [Addon - File repository](https://partnerplace.io/file-sharing)
    - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing)
    - [Addon - Reports](https://partnerplace.io/reports)
    - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory)
- [Industries](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies)
    - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies)
    - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses)
- [Services](https://partnerplace.io/partnership-mentoring)
    - [Partnership mentoring](https://partnerplace.io/partnership-mentoring)
    - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager)
- [Resources](https://partnerplace.io/knowledge-base)
    - [Knowledge base](https://partnerplace.io/knowledge-base)
    - [Roadmap](https://features.partnerplace.io/roadmap/status)
    - [Changelog](https://features.partnerplace.io/changelog)

[Login](https://app.partnerplace.io/) [Start for free](https://app.partnerplace.io/join-us)

[Start a free trial](https://calendly.com/gugala/40min)

[Free trial](https://app.partnerplace.io/join-us)

- [Features](https://partnerplace.io/core-modules)
  
  
  
  
  
  
  
  
  
    - [Core modules](https://partnerplace.io/core-modules)
    - [Addon - Partner discovery](https://partnerplace.io/partner-discovery)
    - [Addon - Integrations](https://partnerplace.io/integrations-api-webhooks-hubspot)
    - [Addon - Whitelabel module](https://partnerplace.io/maximize-your-brands-potential-with-the-whitelabel-module)
    - [Addon - File repository](https://partnerplace.io/file-sharing)
    - [Addon - Commission management](https://partnerplace.io/commission-management-and-invoicing)
    - [Addon - Reports](https://partnerplace.io/reports)
    - [Addon - Public partner directory](https://partnerplace.io/public-partner-directory)
- [Industries](https://partnerplace.io/partnerships-for-software-vendors)
  
  
  
  
  
  
  
  
  
    - [Partnerships for Independent Software Vendors](https://partnerplace.io/partnerships-for-software-vendors)
    - [Partnerships for marketing agencies](https://partnerplace.io/partnerships-for-marketing-agencies)
    - [Partnerships for cybersecurity companies](https://partnerplace.io/partnerships-for-cybersecurity-companies)
    - [Partnerships for software-houses](https://partnerplace.io/partnerships-for-software-houses)
- [Services](https://partnerplace.io/partnership-mentoring)
  
  
  
  
  
  
  
  
  
    - [Partnership mentoring](https://partnerplace.io/partnership-mentoring)
    - [Fractional Partner Manager](https://partnerplace.io/fractional-partner-manager)
- [Resources](https://partnerplace.io/knowledge-base)
  
  
  
  
  
  
  
  
  
    - [Knowledge base](https://partnerplace.io/knowledge-base)
    - [Roadmap](https://features.partnerplace.io/roadmap/status)
    - [Changelog](https://features.partnerplace.io/changelog)

[Talk to a consultant](https://webforms.pipedrive.com/f/6cmpdTIjEc2ztqlBPdFsg8sEWbzR44EtzokA4UPLQk4ERZr8Vd5MXp9zf7ahYDJQob) [Start a free trial](https://app.partnerplace.io/join-us)

# <https://partnerplace.io/knowledge-base> Knowledge base / channel strategy

## [10 best PRM software solutions out there for 2026](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jul 27, 2026 9:45:00 AM

[![Partner education](https://partnerplace.io/hubfs/partner_education.jpg)](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026)

 The partner ecosystem continues to serve as a major engine for revenue growth in B2B markets . As companies shift from direct sales to collaborative go-to-market strategies, adopting a modern Partner Relationship Management (PRM) system is essential for streamlining operations, maximi …

[Read Story](https://partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out-there-2026)

Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

## [Top features to look for in Partner Relationship Management tools](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Feb 25, 2026 3:52:17 AM

[![Partner connection](https://partnerplace.io/hubfs/Projekt%20bez%20nazwy%20(3).png)](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools)

 How do you scale a partner ecosystem without drowning in spreadsheets and email threads? The answer lies in a PRM tool that consolidates deal registration, automated onboarding, and real-time data into one intuitive platform. By centralizing these functions, we help you eliminate oper …

[Read Story](https://partnerplace.io/knowledge-base/top-features-to-look-for-in-partner-relationship-management-tools)

Topics: [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

## [Transform your customer base into a revenue-generating referral network in 60 minutes!](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Nov 29, 2024 9:19:57 AM

[![Partnerplace referrals](https://partnerplace.io/hubfs/referrals.jpg)](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes)

 Recent Harvard Business Review research reveals a compelling truth about referral marketing: it's not just effective—it's contagious. When satisfied customers become advocates, they generate 30-57% more new business and are 21% more likely to refer others themselves. Yet, most busines …

[Read Story](https://partnerplace.io/knowledge-base/referral-network-in-60-minutes)

Topics: [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy) [referrals](https://partnerplace.io/knowledge-base/tag/referrals)

## [Partnership agreement – 8 things you should not forget | Partnerplace](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Aug 8, 2024 4:09:55 AM

[![partnership agreement](https://partnerplace.io/hubfs/partnership_agreement.jpg)](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace)

 Are you building a network of partners that support the growth of your business? A well-thought-out agreement is a must. If a partnership is to be fruitful, its conditions should be clearly established and confirmed in writing. What should be the details of the agreement with your par …

[Read Story](https://partnerplace.io/knowledge-base/partnership-agreement-8-things-you-should-not-forget-partnerplace)

Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

## [Effective partner onboarding: Exploring your options](https://partnerplace.io/knowledge-base/effective-partner-onboarding-exploring-your-options)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jun 26, 2024 5:42:42 PM

[![Partner onboarding](https://partnerplace.io/hubfs/partner_onboarding.jpg)](https://partnerplace.io/knowledge-base/effective-partner-onboarding-exploring-your-options)

 Partner onboarding process When welcoming a new partner into your channel, providing the right guidance is crucial for them to become a productive member of your network. It’s unrealistic to expect a new company, even one with a basic understanding of your product and its advantages, …

[Read Story](https://partnerplace.io/knowledge-base/effective-partner-onboarding-exploring-your-options)

Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

## [Partnership dilemmas: solutions and strategies for growth](https://partnerplace.io/knowledge-base/partnership-dilemmas-solutions-and-strategies-for-growth)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jun 13, 2024 5:07:31 PM

[![Road split](https://partnerplace.io/hubfs/choose_path.jpg)](https://partnerplace.io/knowledge-base/partnership-dilemmas-solutions-and-strategies-for-growth)

 In the world of business, partnerships can be both a source of strength and a fountain of frustration. The complexity of merging two distinct entities with their own visions, cultures, and goals brings about an intricate dance of collaboration. In this crucible, dilemmas are born.

[Read Story](https://partnerplace.io/knowledge-base/partnership-dilemmas-solutions-and-strategies-for-growth)

Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

## [Channel sales 101: A guide to building a successful sales channel](https://partnerplace.io/knowledge-base/channel-sales-101-a-guide-to-building-a-successful-sales-channel)

 by [**Kacper Gugała**](https://partnerplace.io/knowledge-base/author/kacper-gugała) on Jun 5, 2024 5:29:19 PM

[![Partnership strategy](https://partnerplace.io/hubfs/partnership_strategy.jpg)](https://partnerplace.io/knowledge-base/channel-sales-101-a-guide-to-building-a-successful-sales-channel)

 Imagine empowering a network of partners to boost your product's market reach. That's the allure of channel sales—a strategy that can elevate businesses to new heights. Understanding this pivotal concept is crucial for tapping into new markets as the sales landscape evolves.

[Read Story](https://partnerplace.io/knowledge-base/channel-sales-101-a-guide-to-building-a-successful-sales-channel)

Topics: [Partner Management](https://partnerplace.io/knowledge-base/tag/partner-management) [channel strategy](https://partnerplace.io/knowledge-base/tag/channel-strategy)

- Recent
- Topics
- Archive

Recent

Topics

- [Partner Management (9)](https://partnerplace.io/knowledge-base/tag/partner-management)
- [channel strategy (7)](https://partnerplace.io/knowledge-base/tag/channel-strategy)
- [partnerplace modules (2)](https://partnerplace.io/knowledge-base/tag/partnerplace-modules)
- [KPI (1)](https://partnerplace.io/knowledge-base/tag/kpi)
- [Market Development Funds (1)](https://partnerplace.io/knowledge-base/tag/market-development-funds)
- [Partner Pro (1)](https://partnerplace.io/knowledge-base/tag/partner-pro)
- [integrations (1)](https://partnerplace.io/knowledge-base/tag/integrations)
- [partner education (1)](https://partnerplace.io/knowledge-base/tag/partner-education)
- [partner onboarding (1)](https://partnerplace.io/knowledge-base/tag/partner-onboarding)
- [partner prospecting (1)](https://partnerplace.io/knowledge-base/tag/partner-prospecting)
- [partnership glossary (1)](https://partnerplace.io/knowledge-base/tag/partnership-glossary)
- [partnership statistics (1)](https://partnerplace.io/knowledge-base/tag/partnership-statistics)
- [referrals (1)](https://partnerplace.io/knowledge-base/tag/referrals)
- [strategic partnerships (1)](https://partnerplace.io/knowledge-base/tag/strategic-partnerships)

See all

Archive

- [February 2026 (1)](https://partnerplace.io/knowledge-base/archive/2026/02)
- [January 2026 (1)](https://partnerplace.io/knowledge-base/archive/2026/01)
- [December 2025 (1)](https://partnerplace.io/knowledge-base/archive/2025/12)
- [February 2025 (1)](https://partnerplace.io/knowledge-base/archive/2025/02)
- [November 2024 (1)](https://partnerplace.io/knowledge-base/archive/2024/11)
- [September 2024 (2)](https://partnerplace.io/knowledge-base/archive/2024/09)
- [August 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/08)
- [June 2024 (4)](https://partnerplace.io/knowledge-base/archive/2024/06)
- [April 2024 (2)](https://partnerplace.io/knowledge-base/archive/2024/04)
- [March 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/03)
- [February 2024 (3)](https://partnerplace.io/knowledge-base/archive/2024/02)
- [January 2024 (1)](https://partnerplace.io/knowledge-base/archive/2024/01)

See all

 2026, Partnerplace Sp. z o.o.

[Join our referral partner program (and earn $)](https://app.partnerplace.io/register/partnerplace?lang=en_us)

[GDPR / CCPA compliance](https://help.partnerplace.io/article/13-gdpr-ccpa-compliance) 

[Terms & Conditions](https://partnerplace.io/hubfs/legal/Partnerplace_terms_and_conditions.pdf)   [Privacy Policy](https://partnerplace.io/hubfs/legal/privacy_policy.pdf)

[Download Media-kit](https://partnerplace.io/hubfs/Partnerplace_media_kit.zip)