Knowledge base

Building strong strategic partnerships: tips & techniques for success

Strategic partnerships

Finding the right partner can propel your company to new heights. Strategic partnerships go beyond handshakes—they're key drivers of growth, innovation, and market expansion. From tech giants teaming up, to small enterprises finding their niche, strategic partnerships shape today's bu …

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VAR, MSP, ISV, SI: Decoding the Alphabet Soup of IT Channel Partners

Glossary of partnership words

The acronyms VAR, MSP, ISV, and SI get tossed around like confetti in partnership conversations. Just recently, I was attending an online conference where I can only imagine a newbie would be extremely lost, as each second sentence contained one of these terms.

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