Mastering Partnerships: CRM vs. PRM
by Kacper Gugała on Feb 22, 2024 9:30:32 AM
In the past few months, about 10% of the individuals I've crossed paths with have been diving into partnerships within their CRM system. Interestingly, some are a bit cautious about venturing into a dedicated partnership management system – concerns include costs, implementation chall …
Strategic Partner Management: Understanding and Nurturing Different Partner Types
by Kacper Gugała on Feb 16, 2024 6:00:01 AM
As a Partner Manager, your primary responsibility is to cultivate the partnership network and optimize the Return on Investment generated from these collaborations. In theory, it seems simple, but once you start doing it, you might notice that there are always too many tasks to handle …
How a Partner Relationship Management system benefits your business?
by Kacper Gugała on Jan 26, 2024 9:26:12 AM
As a provider of PRM solutions, we've invested extensive hours in calls and workshops with Partner Managers across diverse stages of company development. While each partnership is distinct, recurring themes often emerge. We've condensed the most prevalent benefits into this comprehens …