What are the best PRM software solutions out there 2026?

 

1. Partnerplace

Partnerplace is a modern Saas PRM with a focus not only on partner management, but also partner acquisition. It is tailored to the IT industry, ideal for agencies, software-houses, SaaS vendors and software providers. It automates many different aspects of partnership management, to give you time to focus on the relationship building. It is GDPR/CCPA compliant and offers a modular architecture, which lets you organize your partner portal as you want it.

Key features:

Every single PRM on this list allows you to manage partners, leads and calculate commissions. Most (including Partnerplace) offer vast reporting capabilities. Key features worth mentioning for Partnerplace are the Partner Connect module (which helps you to find potential new partners for your organization, even without doing any work on your side), announcements - which allow you to post important updates such as new features, events or other partner updates. Partnerplace also allows you to track marketing actions and it is designed in a way which incentivizes the partners to post, share and submit referrals. In most partner networks 70-80% of the partner list is inactive - with Partnerplace you don't need to worry about this, as the system will automatically update and remind your partners about your collaboration. Lastly - tasks and workflows can help you create an amazing partner experience - beautiful onboarding emails which will go out to the partners every week or clearly defined goals for each partner to show them what to focus on.

Time to implement:

1 day to 1 month (depending on the complexity of the integration, if the plug&play integration is used, the system is ready to be used in a few hours)

Pricing:

The pricing for Partnerplace is available on their website - at the time of writing this article, there is a free version (up to 5 partners), connect version (175 USD/month), engage version (465 USD/month), master version (1165 USD/month). All plans can be paid monthly with no long term commitment, yearly plans can guarantee a discount. No commission or onboarding fees are applied. 

Integrations:

Partnerplace offers integrations with Hubspot, Pipedrive, Slack, Gmail, Outlook and any other system via the robust API's/Webhooks.

Pros & Cons:

Pros:

• Ease of use
• Modularity
• Marketing action tracking
• Partner acquisition
• Automation of partnership management

Cons:

• No LMS/partner education module (can be achieved with automated emails/workflows)
• Only English language
• No coupon codes / rewards for partners (only commission based)

2. Channeltivity

Channeltivity is a PRM platform specifically built for technology companies. It is an ideal choice for small to mid-size businesses that need quick deployment, but is can also be used for more mature programs.

Key features:

Their solution is a modular PRM platform that allows organizations to select features based on specific needs. Key features include Partner Portal with self-service capabilities (the portal allows partners to manage their users, access marketing collateral, and complete training without needing direct vendor support, deal registration, lead distribution(assiging leads to partners), MDF (Market Development Funds) management, Training and Certification modules, email marketing, co-branded collateral, and distributor management. They underline their Security & Compliance and GDPR Compliance.

Pricing:

Their pricing is published transparently. The Standard Edition costs 1,899 USD per month (billed annually).Their CRM edition (with CRM integrations which you will probably need) costs 2,199 USD per month (billed annually). Add-ons, such as MDF Management, incur an extra monthly cost of between 299-499 USD/month (per addon). All plans include unlimited users and initial setup.

Based on Vendr the median price is $20,388 / year (1,699 USD/month)

Integrations:

Channeltivity offers Plug & Play Integrations. It connects with major CRMs, explicitly listing Salesforce, HubSpot, Zoho, Dynamics, Zapier, SSO, and APIs. The CRM integrations require a higher plan.

Pros & Cons (based on G2 reviews):

Pros:

• Partner Management
• Ease of use
• Customer support
• Cost efficiency
• Centralized data management
  

Cons:

• Partnership management
• Limited customization
• Lack of customization
• Dashboard issues
• Access limitations
  

3. Channelscaler

Channelscaler is the result of the merger of Allbound and Channel Mechanics. It primarily serves Mid-Market organizations, with verified enterprise users in Telecommunications and Information Technology & Services. It will likely not be ideal for an SMB.

Key features:

This PRM and channel automation platform is modular by design. Key features include a partner portal, deal registration software, Content Management System (CMS), training & enablement (LMS), partner leveling and tiering compliance, partner business planning, and Partner Performance Dashboards (PPD). It offers comprehensive channel incentive programs such as rebates, partner commissions, and SPIFF programs. It also handles channel data management including sales out & inventory reporting (SOIR) and distributor Back-End Credits (BECS). The solution is highly customizable.

Time to implement:

3 months (based on G2 reviews)

Price:

Price is available only at request, based on G2 reviews, expect the price-point to be high. On Vendr there is no data for Channelscaler, but Allbound had a median price-point of $35,940 / year (2,995 USD/month) and Channel Mechanics had one of $46,685 / year (3,890 USD/month).

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Customer support
• Helpful
• Partner management
• Customization

Cons:

• Poor reporting
• Restrictive features
• Lack of customization
• Complexity issues
• Access limitations

4. Impact

Impact Partnership Cloud is an all-in-one Partnership Management Platform. It is ideal for affiliate or Influencer marketing, unifying affiliates, creators, and customer referrals (advocates). It is an enterprise-grade solution but serves a large Small-Business segment (67%). They specialize in ecommerce affiliate tracking.

Key features:

It provides unified management across all partnership types from one dashboard. Key features include AI and workflow automation, comprehensive reporting and analytics to track actual conversions and ROI, partner payments with international currency features, electronic contracts, and a partner marketplace. It focuses on protect & monitor functionality, including full-stack protection, monitoring for keyword violations, and exposing affiliate and influencer fraud.

Pricing:

While a starter package exists from 30 USD/month, the prices quickly go up to 500 USD / month to 2500 USD/month for the Pro package and there is an even higher Enterprise plan. It is important to mention that there is also a setup fee + a 2.5% transaction fee. Based on Vendr data the median price-point per year is $33,900.

Integrations:

A vast network of integrations are available including popular CRMS and eCommerce websites.

Time to implement:

2 months (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Features
• Affiliate marketing
• User interface
• Helpful

Cons:

• Not intuitive
• Learning curve
• Complexity
• Technical issues
• Poor usability

5. Impartner

Impartner PRM is a comprehensive solution for enterprises looking to scale indirect sales channels. It is built to manage every type of transactional and non-transactional partner in the ecosystem, including Resellers, Referral partners, ISVs, and Distributors. It mainly serves Mid-Market and Enterprise segments. It will not likely not be ideal for an SMB.

Key features:

Impartner manages the entire partner lifecycle, featuring Partner Relationship Management (PRM), Partner Marketing Automation (PMA), and partner communications. Capabilities include partner lifecycle management (onboarding, training, certification), pipeline management (syncs deal registration with CRM), Market Development Funds (MDF) requests and fulfillment, tiering and compliance, and Hyperscaler GTM, which automates partner-to-marketplace workflows across AWS, Microsoft Azure, and Google Cloud. It also includes AI and workflow automation, Security tools, and reporting and analytics.

Pricing:

Pricing is personalized based on customer needs, with four tiers: Emerge, Ignite, Pro, and Enterprise. Customers must contact sales for detailed pricing, but a report from Vendr puts the median price-point at 54,598 USD/year. Other sources suggest 2,000-3,000 USD/month.

Integrations:

Impartner offers seamless integration with all major CRMs. It includes an Orchestration Studio to facilitate integrations.

Time to implement:

5 months (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Partner Management
• Ease of use
• Customer support
• Customer Experience
• Features

Cons:

• Limited customization
• Feature limitations
• Not intuitive
• Poor UI
• Difficult learning process
  

6. Introw

Introw claims to be the "#1 Partner Portal on top of your CRM". It is purpose-built for SaaS companies using Salesforce or HubSpot, streamlining partner collaboration natively within the CRM. It manages Referral partners, Resellers, MSPs, Distributors, System Integrators, and Integration Partners. It scales from 20 to 300+ partners

Key features:

Introw is characterized by its CRM-first and no-code setup (launchable in minutes). It enables off-portal collaboration via Slack and email, meaning partners do not need to log in to the CRM or the portal for updates. Key features include AI Agent for partner support, automated partner onboarding, Deal & Lead Registration AI, real-time pipeline visibility and forecasting, and automated commission tracking & payouts. It is SOC 2, ISO27001, and GDPR compliant.

Pricing:

Introw offers a "Start for free" option. The Pro version costs 669 USD/month and Enterprice levels are available at request.

Integrations:

Integrations include HubSpot (as a Certified App), Salesforce, Crossbeam, and Slack. It keeps the CRM as the single source of truth.

Pros & Cons (based on G2 reviews):

Pros:

• Partner management
• Ease of use
• Easy setup
• Customer support
• Intuitive

Cons:

• Improvements needed
• Navigation issues
• Missing features
• Limited customization
• Dashboard issues

7. Kiflo

Kiflo positions itself as the champion for SMB PRM systems. It is suitable for companies with a thriving partner program ready to scale. It manages affiliate, referral, and reseller partner programs. It focuses heavily on the Small-Business segment (64%).

Key features:

Kiflo emphasizes a transparency-first approach, providing both the vendor and partners with a clear view from lead capture to closed won. Features include Partner onboarding automation (scalable, repeatable self-onboarding process), customizable reward models, automated payouts, deal tracking and progress sharing, a partner portal, and partner program tiers. It includes performance analytics. Key features include Security tools and Knowledge base.

Pricing:

Pricing starts at 360 USD / month (billed annually), but this only allows you to manage up to 50 partners. Other packages are only available at request and no public information is available on the median cost of the platform.

Integrations:

Kiflo offers native two-way integration with major CRMs. Top integrations include HubSpot Integration and Salesforce Integration. It also uses Stripe Integration to automate commission calculations.

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Customer support
• Partner Management
• Intuitive
• Features

Cons:

• Integration issues
• Improvements needed
• CRM Integration issues
• Complexity issues
• Account duplication

8. Mindmatrix (Bridge PRM)

Bridge PRM's claim is to be a unified platform built to engage and enable channel partners, alliances, and internal teams. It focuses on end-to-end sales ecosystem enablement.

Key features: 

Bridge combines Next-Gen PRM Software with powerful Partner Marketing Software. It is described as the only TRUE Partner Marketing Software with to, through, with, and for-partner marketing capabilities. Key features include Partner Recruitment, LMS, Deal/Lead Registration, MDF Management, Incentives/Rewards Management, and Co-Branded Assets. It supports Multi-Vendor Solutions Management. It features BridgeAI - AI as a Service (AIaaS) for ecosystem orchestration. It resolves the ROI measurement problem by providing 360-degree visibility across PRM, partner marketing, and partner sales.

Pricing:

Pricing is custom and available on request. Based on Vendr the median price-point is 24,325 USD / year (2,027 USD/month). Based on other sources such as Capterra and PricingNow the starting price is 499 USD/month (with an annual contract) and there is a set up fee between 350-1,000 USD.

Integrations:

Bridge connects and integrates with third-party business systems to become a "single pane of glass". It supports Salesforce PRM + Mindmatrix and Salesforce PRM/Sales Cloud Integration.

Time to implement:

3 months (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Team management
• Team collaboration
• Customer support
• Customer success
• Coaching

Cons:

• Expensive
• Email issues
• Data overload
• Complex process
• Change management

9. PartnerStack

PartnerStack is the leading partner ecosystem platform built specifically for B2B SaaS companies. It scales multiple partnership types, including affiliates (most importantly), B2B Influencers, co-sell Partners, and resellers. It is highly focused on the Small-Business segment (83%).

Key features:

PartnerStack is connected to a marketplace/network of 115,000+ active partners for recruitment and promotion. Features include automated partner onboarding journeys, training, and resources, PartnerStack AI to find partners and start conversations, real-time tracking of partner-sourced leads, sales, and clicks, and native fraud protection. It automates partner pay with a single monthly invoice. Features include security tools, reporting and analytics.

Pricing:

No official pricing is listed on the website. Based on Vendr the median price-point is $19,180 / year. (1,598 USD/month). It is worth mentioning that PartnerStack also takes a commission from the partner sales (from 3-15%).

Integrations:

All major CRMs. Payouts are automated via payment providers like PayPal or Stripe

Time to implement:

1 month (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Partner Management
• Affiliae marketing
• Payouts
• Partnerships management

Cons:

• Payment issues
• Slow loading
• Poor reporting
• Partnership challenges
• Complexity

10. Unifyr (formerly ZiftONE/Zift Solutions)

Unifyr One supports scaling channel partnership programs. It is an ideal platform for B2B enterprises managing complex multi-partner ecosystems. It caters to organizations at the Emerging, Mid-market, and Enterprise growth stages.

Key features:

Unifyr One is an all-in-one PRM platform that integrates PRM, TCMA (Through-Channel Marketing Automation), and LMS (Learning Management System). It uses Agentic AI to automate processes for faster onboarding, pipeline facilitation, and communication at the right moments. It provides a single pane of glass for seamless co-selling and co-marketing, transparent deal registration, and shared pipeline visibility. Features include a built-in LMS for Channel Learning (with course and certification tracking) and tools to build fund & incentive programs.

Pricing:

Pricing starts at $1,500-2,000 USD/month, larger tiers can cost anywhere between 30,000-60,000 USD/ year (2,500-5,000 USD/month). Fixed pricing for the life of the contract is offered. The median price-point from Vendr is 32,500 USD / year.

Integrations:

The platform supports CRM and system integrations necessary to operate a channel partnership program at global scale

Time to implement:

5 month (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Features
• Customer support
• Integrations
• Partner management

Cons:

• Feature limitations
• Limited customization
• Technical issues
• Poor usability
• Not user-friendly

11. Zinfi

ZINFI delivers a Unified Partner Management (UPM) platform that focuses on global partner management. It is designed for organizations managing complex partner ecosystems across industries such as automotive, Information Technology, and manufacturing.

Key features:

ZINFI provides end-to-end workflow automation powered by AI. Its capabilities cover: onboarding (automated recruitment, contracts, plans), enablement (SCORM-compliant training, content, automated co-branding), marketing (through-partner marketing, email, Social, microsites), selling (referral registration, deals, co-sell, CPQ), and incentivization (commissions, MDF, rebates). It features an omnichannel ticketing system and AI-enabled analytics to monitor partner performance and predict trends. It is noted for its ease of use (by the creators themselves).

Pricing:

No prices are listed on the website, but alternative sources suggest the prices start at 12,000 USD/year.

Integrations:

ZINFI uses Connectors to unify third-party platforms including CRMs and ERPs.

Time to implement:

2 months (based on G2 reviews)

Pros & Cons (based on G2 reviews):

Pros:

• Ease of use
• Partner management
• Navigation ease
• Access ease
• Features

Cons:

• Slow performance
• Learning curve
• Navigation issues
• Learning difficulty
• Slow loading

When to choose which Partner Relationship Management system?

If you are price sensitive, consider: Partnerplace, Introw, Kiflo (prices lower than 1,000 USD/month)

If you are still growing your partnerships (and need help with partner acqusition), consider: Partnerplace, PartnerStack, MindMatrix.

If you are focused on partner marketing, consider: Channeltivity, Impartner, Mindmatrix, Unifyr and Zinfi.

If you are interested in affiliate tracking, consider: PartnerStack, Impact, Kiflo and Partnerplace.

If you want to train your partners, consider: Channeltivity, Channelscaler, Impartner, Unifyr, Zinfi.

If you are looking for an Enterprise solution, consider: Channelscaler, Unifyr or Impartner.

If you are looking to set up the platform quickly, consider: Partnerplace, Introw and PartnerStack.

If you don't want to pay any commissions to the PRM for the partner sales, avoid Impact and PartnerStack.

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